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You have launched the Indus app store to take on Google Play store. Tell us about it
Sameer Nigam: Very excited to be able to finally launch the consumer side. We launched the developer platform about four months ago and there are lots of new developers tool kits, a lot more transparency around the tracking, a lot of issues that developers had around how they get listed, the attribution of their marketing investments etc. We are trying to solve that.I want to understand your plans of monetising the platform. Right now you are not charging developers, but will you be charging them after completing a year, maybe two years?
Sameer Nigam: We will charge nominal developer fee, annual developer fee, probably somewhere between $20 to $30 a year, that is on the listing side because there is a certain amount of work, you have to check for antiviruses, all the new updates and stuff, but that is nominal, that is not really even the main concern from developers.
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For in-app payments in particular, we have already said this publicly, the Indus Appstore will allow app developers in India to use any payment gateway that they want. I think our approach to this is not that the Play Store or App Store are doing anything evil. If I were one of a kind with a billion users or two billion users, I might be charging everything I can. But I think UPI is a great example. When there is no barrier to entry, you are always on your toes and therefore, there is only a certain amount you can monetise per transaction or per customer, but when you play for a billion people. You have to play for scale.
On the Indus Appstore, what are your targets as far as partnerships are concerned for this year and could you give us some insight on that?
Sameer Nigam: So, there are two types of partnerships. One is the developer ecosystem. The second is on the OEMs. On the developer ecosystem side, we are hoping that we can get to about half a million apps by year-end. We have launched with about two lakh, but we have aggregated them through partners. We want to onboard all these app developers directly.
Now that we are live, now we can tell them that value propositions are here and they can check it out, and we can sign them up. Half a million would make us feel really happy. And I think on the OEM side, my goal would be to be on about 30% of Indian devices as a system-level app by year-end. That would be a very aggressive target for us, which basically translates to about 250 million devices, if you may, that is where we want to be.
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