The role and significance of social media have evolved dramatically over the last few years. Today, building and maintaining a social media profile can help you do a lot more than just staying in touch with friends and family, or sharing the bits of your everyday life with them. In the present day, it can play a key role in job search.

Numerous organisations and hiring managers closely assess the social media profiles of candidates to determine their suitability for a role, growth graph and networking capabilities.

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Rohan Sylvester, Talent Strategy Advisor, Indeed India, a global job search platform, says the job market has evolved significantly. Alongside a well-crafted resume, you can use social media to get information about job openings, get tips on applying for employment, establish your portfolio or demonstrate your knowledge. One of the first things a hiring manager will do is look you up on their favourite social network.

However, it’s important to navigate this space with caution to ensure that it conveys the right perception about your skills and your abilities, and doesn’t land you in trouble.

So, what kind of strategies should you use to smartly leverage social media to grab a job opportunity?

Sylvester says job seekers should first create a strong presence on social media. This will help candidates hunt for jobs and make a personal brand. Maintain a professional yet approachable public profile across all platforms as employers might not just look at your qualifications but also your username, posts and even your followers’ profiles. Interestingly, this assessment also applies to job seekers evaluating potential employers.The talent strategy advisor of Indeed India advises individuals to pay close attention to how companies respond. Assess if they are engaging authentically. Companies that actively interact and show investment in addressing reviews tend to prioritise their company culture and the overall satisfaction of their workforce, he adds.Once this profile is done, the expert suggests that candidates should take certain steps to keep their profile dynamic. These are:

Utilise discussion forums: Companies often aim to establish a connection with consumers by engaging with them on different platforms. A candidate with a good online presence can be valuable for the company.

Online portfolio and personal websites: Many candidates often create websites about themselves to demonstrate their creativity and skills. Finding innovative ways to showcase one’s resume is often appreciated by firms.

Bookmarking information:
While targeting various companies, bookmark information and bifurcate it as per the company. This creates a repository of important information such as dress code, common interview questions, resume tips and more.

Network: Use social media platforms to interact with previous or current employers to understand more about a company.

Blogging and publishing networks: Job seekers should use open online forums to portray themselves as a thought leader. This also develops the knowledge base and can help create a network of individuals who can later give testimonials.

Interest-led networks: Join an online group to get inputs on various conversations. This can help one connect with other professionals.

Diverse social media platforms cater to distinct purposes and demographics, offering avenues for networking, information sharing and connecting with like-minded individuals. However, for more focused job searching, dedicated job search platforms might offer a more tailored and precise approach for finding opportunities that align with your career goals, adds Sylvester.


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